niche phone brands under pressure

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072026-11Memory price surge weighs on market as Xiaomi MIX Flip 2 falls to 2,339 yuanRising memory prices are rippling through the phone supply chain, squeezing niche brands. Xiaomi's MIX Flip 2 foldable has dropped to 2,339 yuan on its Tmall flagship store, a steep cut from its 5,999 yuan launch price, requiring an 88VIP appliance coupon and Taobao coin deductions. Launched in June 2025, the phone runs on the Snapdragon 8 Elite and marks the first time a flip phone's battery capacity has topped 5,000mAh. Industry analysts say memory cycle swings will accelerate consolidation.IT之家、钛媒体