Apple AI strategy overhaul

Tag "Apple AI strategy overhaul" — all articles

092026-11Gurman: Apple's new CEO presses Federighi to speed up AI push as Siri engineering VP weighs exit next yearBloomberg's Mark Gurman reports that Apple's new CEO John Ternus has urged software engineering chief Craig Federighi to move faster and bolder on AI, with the goal of turning Siri into an autonomous agent. Meanwhile, Mike Rockwell, the engineering VP overseeing the new Siri AI project, is seriously considering stepping down next year. The report also details management-style issues in the software division and potential succession arrangements.IT之家